Here’s a guy who never finished college, never went to business school.So how did he become the visionary who changed every business he touched? Actually, he’s given us clues all along. Remember the “Think Different” ad campaign he introduced upon his return to Apple in 1997?
“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius.”
In other words, the story of Steve Jobs boils down to this: Don’t go with the flow.
Steve Jobs refused to go with the flow. If he saw something that could be made better, smarter or more beautiful, nothing else mattered. Not internal politics, not economic convention, not social graces. (New York Times)